I'm delivering a presentation on Rethinking the Role of Technology in Your Business at the Innovation in RTP event later this afternoon.
Here's a quick summary of the talk.
Companies need customers to stay in business. Innovation is a key element for attracting and retaining new customers. Innovation is driven by customer insight. The more you know about your customers, the better your chances for creating new offerings that they will notice and buy.
The real value of new technology is rethinking how customers interact with your business.
Here's a handout of the presentation for your reading pleasure.