Whenever we meet new people, they inevitably ask, "What do you do?" For us the answer is "software development."
It's not a very compelling answer. And it's also not the whole story.
Knowing what you do is the easy part. Knowing WHY you do it takes some introspection. For us, we believe that investment in innovation is critical to long-term business success. Software development happens to be the tool we use to make innovation happen.
The video below is a TED talk by Simon Sinek. It reinforces the belief that WHY is much more important than WHAT.
As Simon says, "People don't buy what you do; they buy why you do it."