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Tuesday
Oct112011

Steve Jobs on Building Successful Products

Lately there have been a number quotes and videos featuring Steve Jobs making the rounds.  I really like this one because it shows Steve's philosophy on change and innovation.

The year is 1997 and Steve has just returned to Apple as CEO.  All the famous "i" products haven't been created yet.  What he shares in the video is really the essence of Apple's strategy for the next decade.

He starts with a business question:  How do you go about selling $8 - 10 billion of product a year?

His answer is simple and powerful:  Start with the customer experience and work backwards to the technology.